Choosing lighting for a commercial space, be it a restaurant, office, or retail store, can be tricky. Not only are functionality and efficiency important, but finding fixtures that complement the company image is also critical.
Customers often have a checklist as they search for the perfect gooseneck light . It might be a particular finish color they want. Or perhaps the style of gooseneck arm is important based on the installation site. Even something small, such as a dusk-to-dawn photocell that’s integrated into the fixture can be the tipping point to purchase one light over another.
Getting pictures from our customers is even more exciting than getting a letter in the mail.
Like a letter written with a pen.
On real paper.
That kind of exciting.
Whenever I see an email pop into my inbox, I often glance at the file size even before I glance at the sender. Those 15 and 20-megabyte messages are guaranteed to hold treasure! (more…)
Commercial lighting is the true workhorse of the lighting industry. Commercial lights must be energy efficient, rugged enough to stand up to high-traffic areas, and fully illuminate signs, architecture, hostess stands, kitchens, display spaces, and doorways. They not only provide safety to customers but must be stylish enough to capture attention and entice those customers through the door.
Earlier this week, we visited with designer Cheryl Sottile in a post featuring a kitchen renovation in the Florida Keys. Cheryl infused tropical hues into the space with our Dino Pendant Lights in a creamy Jadite finish. Today, we cross the Sunshine State to visit another one of Cheryl’s project sites, this time in Sarasota where she tackled transforming a former oyster bar into a Mexican restaurant. (more…)
Restaurant owners know that popularity and the success that follows it depend not only on the menu but also on the atmosphere of the place — the feeling patrons get when they walk through the door. At Bogart’s Restaurant & Tavern in downtown Waynesville, North Carolina, the owners have worked carefully to create a casual, family atmosphere with a menu noted for its flame-grilled steaks, soups, and salads. They also recently updated their lighting to include some unique textured metal pendants that add a definite rustic flair to this popular spot.